PRESS | Walk it Back, a carbon removal campaign

On January 3rd 2023, Canadian businessman Craig Cohon left London on foot and began a 5-month walk across 14 European countries to campaign for carbon dioxide removal (CDR) in a unique way. Abata media ran his communication campaign, managing a team of fixers and PR companies across Europe. Craig's story was told in 12 languages across 20 countries, reaching over 500 million people globally.